TAB ENERGY DRINK COMMERCIAL.
The product that is being advertised in this ad is TAB energy drink. An energy drink that was designed for women and which centers their advertisements on how they can appeal to women in all aspects of their lives.
In the link above the actual TAB energy drink commercial has a line which states ” It takes a lot of energy TO BE A WOMAN.”
Detail analysis of the ad:
The product is a vibrant pink which is very appealing to women. The woman in wearing a very sexy yet high class pink dress, she is wearing luxurious jewelry and has what appears to be a very expensive handbag. She is drinking the TAB energy drink on a martini glass(high class) which is standing on a table that has a pink cover and pink flowers.
Overall message of the ad:
“Fake is for last night, not handbags.”
A woman is capable of having a fake “night” with an individual, but not capable of having a fake handbag.
She rather look good than feel good!
How is a woman capable of doing this?
In my opinion the way this woman is being characterized in this ad is in the following way:
She appears to be a very high class and confident woman. She likes to be pampered and loves attention. Likes to be invited to fancy restaurants by high class men who she can be flirt, tease and take control of. The reason why she is capable of doing this is because she has the energy to do it, and TAB gives her the type of energy a woman needs.