The product that is being adrvisted is under wear for men, and the product on the ad is on the male. i guess that the overall message of the add is that if u waer it u might feel like thats how u are going to look like with it on. The image contrust the gaze of a male that looks strong confident and bold, and that the product might make u feel like that. it really donest have nothing to do with gender role, but it kinda of upsets me when they say its degrading when women to pose in the under wear. but no one has stopped and thought that males pose the same way and its not degrading. its really hard to explain.. going to talk more about this on class…….
couldnt post up pic…the link is…
http://www.ohlalaparis.com/ohlalaparis/2007/07/armani-exchange.html
Gian