After watching the video of Zizek’s cultural capitalism, Zizek seems to be speaking the truth. One example Zizek explained was that we see poverty all around and we need to help save the poor from that situation. Zizek also mentioned that “you are not buying apples because it taste good, it’s because we want to feel good ourselves”. If we reverse that statement and say “we are not only helping the poor because some live in poverty it is because it’s the right thing to do and we are all the same. We are humans. We eat, sleep to live another day, and stay active. I will feel good to help someone to have something they don’t have.