Totally unexpected, I didn’t realize it was an energy drink but I knew the ad was trying to catch women’s attention from the handbag to the women in pink dress sitting at the table. It’s advertising a low in cal. energy drink for females. The drink appear in a martini glass in front of a fit women. This portray the confidence and strenght of women specially when going on dates. This ad say that women need to be energetic but at the same time fit.